
Mike lives in Allentown, New Jersey, where his backyard is home to a large vegetable garden and nine backyard chickens. What started as a personal interest in gardening and homesteading gradually grew into a portfolio of New Jersey-focused brands built around local knowledge and hands-on experience.
Before launching My Jersey Brands LLC, Mike spent 16 years working in internal communications at Dow Jones & Company, followed by 13 years in the maritime industry as a marine surveyor and stevedore throughout New Jersey and New York. Those roles shaped his appreciation for operational detail, clear communication, and building things that work in the real world.
Today, he combines that experience with his passion for local projects — creating digital platforms and service businesses designed specifically for New Jersey residents.
My Jersey Brands LLC was created as a parent company for a growing collection of New Jersey-focused digital platforms and service businesses.
Each brand under the My Jersey Brands umbrella is built around a simple idea:
Local experience matters.
Whether it’s gardening in Zone 6–7, launching small service businesses, or building directories that connect New Jersey residents with trusted professionals, every project is rooted in firsthand experience and practical knowledge.
Rather than building generic national websites, My Jersey Brands focuses specifically on New Jersey — its climate, its communities, its small businesses, and its residents.

In addition to the brands owned under My Jersey Brands LLC, Mike operates the South Jersey territory of Deer Solution, a professional deer repellent service. While Deer Solution is a national franchise brand and not owned by My Jersey Brands, this hands-on field experience directly informs his expertise in gardening and wildlife-related content.
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